As a business owner, you know how important it is to keep your customers happy. One way to do that is by offering a loyalty program. This encourages customers to keep coming back and increases their lifetime value. In this blog post, we discuss how to promote your loyalty program and get more customers to join.
Make it easy for customers to join your loyalty program
The first step is to make it easy for customers to join your loyalty program. If they have to jump through hoops, they’re less likely to sign up. Use loyalty program software to streamline the join process.
Perkville, for instance, integrates with many POS systems. It will automatically invite customers to enroll in your rewards program after they earn points at your business. Customers can also sign up manually at your program website.
Run a promotional campaign to motivate customers to sign up
Promotional campaigns are a great way to engage customers. Run a campaign to motivate customers to sign up for your loyalty program. For point-based loyalty programs, offer double or triple points for sign-ups. Perkville programs can do this by setting up a Promotion Bonus for a short period.
Make sure to promote your sign-up campaign heavily during the promotion period. For example, on your website, social media, and in a newsletter. This will help ensure that more customers are aware of the campaign and take advantage of it. Feel free to use these templates as starting points when you are ready:
- Spread the Word About Your Rewards Program with These Social Posts
- Two Weeks of Social Posts for Launching (or Relaunching) Your Rewards Program
For Perkville clients…
- We promote bonus points on your rewards program website, and in point emails to customers.
- We can integrate with your marketing software such as HubSpot, Salesfoce and Klaviyo. So Perkville knows who has joined your program and who hasn’t
- You can download a list of users who haven't joined yet - perfect for creating targeted marketing campaigns.
Run a new member challenge
Membership based businesses such as health clubs and fitness studios can run a challenge for new members in their first 30 days of membership. For example:
- Check-in to our club 8 times
- Attend 4 group training sessions
- Spend $25 on retail
The prize could be bonus points.
This is an excellent way to engage new members and get them excited about the loyalty program. It also allows you to learn more about their interests and how they like to be rewarded. You can use this information to tailor your loyalty program and make it more effective.
If you're using Perkville, you can automate your new member challenge. With a Perkville and Emma integration, you can also trigger an email to customers who complete a challenge. For example, to congratulate them.
Put up marketing about your loyalty program at your physical location
Make sure that your loyalty program is front and center at your physical location. Promote it on window decals, posters, table tents, and on digital screens if you have them. You can also promote your loyalty program more subtly by wearing branded clothing or giving away promotional items with your loyalty program information on them.
Market your loyalty program to customers through a great video
A quick, creative video is a great way to market your loyalty program to customers. This can be done as an email marketing campaign or through social media. The key is to make the video interesting and engaging. People will want to watch it and learn more about your loyalty program. For ideas on how to make a video, watch this example below:
Train staff to talk about the loyalty program with customers
Your staff is one of the most important assets you have when it comes to marketing your loyalty program. Make sure they are well-trained on the details of your program and how to speak about it with customers. You can even create a script for them to use when talking to customers. Here is an example script for a fitness business:
"Have you joined our new rewards program? You get points just for coming to class and referring friends that can be used to redeem discounts on retail and services. It’s free, but you have to sign up first to participate. You’ll receive an email inviting you to join after you complete class."
Encourage staff members to talk about rewards with customers at checkout. They can give customers a card with your loyalty program’s information or direct them to the website. With Perkville, staff can also email a sign-up link from the program dashboard.
Have staffed informational tables for your loyalty program
Host an informational table that customers can visit to learn about your loyalty program. Tables should be staffed during high traffic times such as before or after class, during events, or during business hours. The staff member’s goal is to answer any questions customers may have about the loyalty program. In addition, help them sign up if they are not already members.
Include information about your loyalty program in welcome packets
If you have a welcome packet for new customers, include information about the loyalty program. This is a great way to ensure that they are aware of the program and how to sign up. You can also include a sign-up form or link in the welcome packet.
Create a successful loyalty program
By following these tips, you'll be well on your way to getting more customers enrolled in your loyalty program. And the more people you have enrolled, the more successful your program and your business will be.
For more tips on how to create a customer loyalty program that works for your business, check out these blog posts:
- 5 Elements to Designing a Killer Gym Loyalty Program
- 6 Key Steps to Structuring a Successful Loyalty Program
- 9 Ways to Gamify Your Customer Engagement
About Perkville
Perkville offers a way to create and manage your customer loyalty and referral program. We automate the experience by integrating to point-of-sale, scheduling, and membership systems. Schedule a demo to learn how Perkville can help your business - we’d love to chat.