Mother's Day is just around the corner, and that means it's time to start planning your marketing campaigns. One great way to attract shoppers is by using loyalty program software. This can help engage customers and drive sales. In this blog post, we will discuss how to use a rewards program to run a Mother's Day promotion.

What is a rewards program

A rewards program is a system that rewards customers for their loyalty and referrals. In such programs, customers are typically given incentives such as special discounts, access to exclusive offers, or even rewards points that they can use towards future purchases. These programs are designed to increase customer satisfaction by giving them more value for the money they spend at a particular business.

Why run a Mother's Day campaign with rewards

Mother's Day is a special day to celebrate the amazing women in our lives. It's also a great opportunity for retailers to boost sales. After all, what better way to show your love and appreciation than with a thoughtful gift? This is where a Mother's Day campaign with rewards comes in. By offering rewards for Mother's Day purchases, retailers can...

Create a feeling of exclusivity that helps boost sales
Increase foot or online traffic to their store
Encourage customers to make larger purchases
Inspire repeat purchases

So if you're looking to increase sales this Mother's Day, consider the power of a rewards program.

How to run a Mother's Day campaign with rewards

Run a Mother’s Day marketing campaign with points to set your business apart from the competition.

Start planning now

If you're looking to get a head start on your Mother's Day marketing campaign, it's best to start planning now. The earlier you start, the more time you have to execute a successful campaign. Keep in mind that different types of rewards programs may take a little longer to set up than others.

Offer extra points

Retailers that use points-based rewards programs can offer double or triple points on Mother's Day. This is a great way to incentivize shoppers to spend more on Mother's Day gifts and show your appreciation for it. What's even better, customers can use their points towards discounts on future purchases. So, not only will you make sales from the Mother's day shoppers, but you'll also create repeat customers.

Double points are a win-win for both you and your customers. You see an increase in sales, and your customers feel valued.

Reward Mother's Day-specific purchases

Some integrations allow you to offer extra points for spending money on specific product categories. For example, you could offer double points for Mother's Day purchases made in the cosmetics, jewelry, or perfume category. This will encourage customers to buy gifts for their mothers. It can also help you get even more people in the door to clear out inventory.

How to promote your Mother's Day campaign

Run a marketing campaign to encourage Mother’s Day spending.

Once you've decided on a rewards program, start drafting your marketing materials. Here are some ideas to get you started:

Make the most of your marketing platforms

Retailers can promote their Mother's Day campaigns by using a variety of marketing channels. For example, you can send automated emails to customers who have signed up for your rewards program. You can also post about the campaign on your social media channels. Additionally, you can create in-store signage or a landing page for eCommerce businesses. By using a combination of marketing channels, you can reach a wider audience and drive more traffic to your business.

Give details about your rewards program

When promoting your campaign, be sure to include key details such as what rewards customers can earn, how they can redeem their points and what time the bonus points will be awarded.

Create a Mother's Day gift guide

One way to get customers thinking about Mother's Day is to create a gift guide. This can be an email, a blog post, or even a social media campaign. In the guide, include items that are available for purchase at your store. Be sure to mention the points promotions that you're running too. By doing so, you can:

Advertise your reward points promotion
Provide customers with ideas for the perfect gift
Show customers that you care about their Mother's Day shopping experience

Run a Mother's Day marketing campaign with Perkville

With Perkville, it is easy to run a Mother's Day campaign using the Promotion Bonus feature. You can choose a date range for your promotion and which earning activities are worth more points. For retail, assign extra points to the dollars spent rule to reward customers for their Mother’s Day purchases.

You can view how to set up a promotion bonus here.

Reward extra points with ease using Perkville's promotion bonus.

Build a successful loyalty program today

Interested in learning more about the Promotion Bonus and how a rewards program can benefit your business? Schedule a demo with one of our team members here.

About Perkville

Perkville offers a way to create and manage your customer loyalty and referral program. We automate the experience by integrating to point of sale, scheduling, membership and e-commerce platforms.

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