As fitness brands expand into new countries and regions, delivering a consistent member experience gets more complicated.
A loyalty or referral program may be managed centrally, but the members using it are local. They need to understand how to earn points, redeem rewards, participate in challenges and refer friends.
That is why Perkville has launched a multilingual consumer experience for loyalty and referral programs.
Perkville now supports English, Spanish, French, Portuguese and Dutch, helping gyms, fitness studios, franchises and other multi location businesses deliver their programs in the language their customers prefer.
Athletech News recently covered the launch and what it means for fitness brands operating across multiple markets.
How multilingual support works
The new experience is designed to make using a loyalty or referral program straightforward for members without creating additional work for operators.
When a member has not already selected a language, Perkville can default to the language configured in the member's browser. Members can also choose their preferred language themselves.
That preference carries across the customer experience, including the Perkville interface, system messages, notifications and emails.
The initial supported languages are English, Spanish, French, Portuguese and Dutch.
One loyalty strategy across multiple markets
Multilingual support becomes especially important for franchises and large multi location fitness businesses.
Without a platform built for multiple markets, an expanding brand can end up managing separate loyalty experiences for different countries or regions. That makes reporting, program management and maintaining a consistent brand experience more difficult.
Perkville is designed to give operators another option.
A fitness brand can manage its broader loyalty and referral strategy through one platform while creating a member experience that works across different languages and markets.
Operators can also tailor rewards and promotions for individual markets. A regional team might offer a locally relevant reward or partnership while still participating in the broader company loyalty program.
This gives headquarters more consistency without requiring every market to operate exactly the same way.
Built for franchises and multi location fitness brands
Supporting larger fitness organizations requires more than translating a rewards page.
Loyalty software needs to work with the systems a fitness business already uses and remain manageable as the organization adds locations, franchisees and new markets.
Perkville integrates with more than 70 CRM and fitness management systems, allowing loyalty and referrals to connect with existing membership and operational workflows.
That approach is particularly useful for enterprise fitness brands because the loyalty program can grow alongside the rest of the technology stack instead of becoming another standalone system that staff need to manage.
Designed to support future growth
Perkville built multilingual functionality into the platform rather than treating each language as a separate implementation.
That makes it easier to expand language support as customer needs change.
For example, French support has been a recurring request from Canadian fitness operators serving members in Quebec. As brands expand into additional countries, other languages can become important as well.
The objective is to make sure a growing fitness brand does not have to rebuild its loyalty or referral program each time it enters a new market.
A franchise operating in several countries should be able to maintain a consistent loyalty strategy while giving individual members an experience that feels appropriate for where they live.
A more accessible loyalty experience for global fitness brands
Loyalty and referral programs work best when they are easy to understand and easy to use.
For global gyms and fitness studios, language is an important part of that experience.
With multilingual support, Perkville can now help fitness brands manage loyalty and referrals across multiple countries while giving members more control over how they interact with the program.
For growing franchises and enterprise fitness businesses, that means one loyalty and referral platform can support more locations, more markets and more members without requiring a separate program for every country.
Read the full Athletech News article for more on the launch.
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