Give members a reason to upgrade with Perkville's new membership tier earning rules. You can now categorize your business’s membership types into tiers and offer points, instant rewards, or both for qualifying membership levels.
Already rewarding membership tiers through Middle workflows? You'll need to convert your existing earning rules and email support@perkville.com when you're done so we can turn off the workflows for your previous setup. See the migration steps below.
How membership tier rewards work
Each tier is associated with the membership types that qualify for it. For example, a gym might group several variations of its basic membership into one tier, then create separate tiers for its premium memberships.
Members can earn each tier once. When someone qualifies for a higher tier, they also earn any lower tiers they have not already earned. Only active memberships are eligible.
Here's an example using points:
A member who starts with Gold earns 500 points across all three tiers. A member who starts with Silver earns 250 points, then earns another 250 if they later move to Gold.
Both paths result in the same total. A member who downgrades and later returns to a tier they already earned does not receive that tier's award again.
Offer points, instant rewards, or both
Choose the incentive that fits your membership offering. For example, a gym could offer a branded shirt when a member qualifies for its premium tier, award bonus points, or combine both.
Instant rewards issue a reward voucher when the member qualifies, without requiring them to save up points first. The member can then use the voucher according to your redemption instructions.
Setting up your tiers
Choose the membership types and reward for each tier, and confirm their order. Create all of your individual tiers before activating the membership tiers feature as a whole. This lets Perkville evaluate the complete tier structure together.
Consider grouping your membership tier rules in a category such as Membership rewards and setting their display order from the entry tier to the highest tier. Keeping the rewards together makes the upgrade options easier to compare. These display settings are separate from tier position, which determines which lower tier rewards are included.
Membership tier rewards are available when memberships are enabled for your business and Perkville receives membership types and statuses through your integration or API connection. Only active memberships qualify. See our membership tiers documentation for requirements, reward options, and setup guidance.
Already using Middle for membership tier rewards?
If your program currently uses Middle workflows to award membership tier rewards, please move those rules to the new native feature.
- Convert your existing earning rules to membership tier earning rules. Use the existing rules so their award history carries forward. Preserving that history helps Perkville recognize which tiers each member has already earned.
- Review the configuration for every tier. Check the qualifying membership types, tier order, and rewards. Finish converting and configuring all tiers before activating the feature as a whole.
- Email support@perkville.com as soon as the conversion is complete. Include your business name, Perkville business ID from your Perkville dashboard, and the earning rules you converted. Our team will turn off the Middle workflows that handled your previous membership tier awards.
Converting your earning rules does not automatically turn off the previous Middle workflows. After conversion, those workflows can no longer award the converted rules directly. Please notify Support to complete the transition.
If you're unsure whether your membership tier rewards run through Middle, or need help converting your rules, email us at support@perkville.com.
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