If you are heading to The HFA Show 2026, we would love to see you at a session Perkville is co sponsoring with Solution One Partners that is focused on practical, operator tested ways to drive growth through referrals, loyalty, and gamified campaigns.

Session: Gamification That Pays: Inside the Referral + Loyalty Tactics Fueling Growth
When: Monday, March 16, 2026, 3:30 pm to 4:30 pm PT
Where: Room 1B (Supplier Seminar)
Session page: https://ihrsa.app.swapcard.com/event/the-hfa-show-2026/planning/UGxhbm5pbmdfNDM0ODk2NQ==
HFA Show details: https://hub.healthandfitness.org/hfa-show
Co sponsors: Perkville and Solution One Partners

Who you will hear from

We are honored to have Bryan O’Rourke moderating, and to have Katy Richardson and Martin Johns on the panel.

Moderator
Bryan O’Rourke, CEO, Vedere Ventures
LinkedIn: https://www.linkedin.com/in/bryankorourke/

Panelists
Katy Richardson, COO, Extraordinary Brands
LinkedIn: https://www.linkedin.com/in/katy-branstetter-richardson-762684b7/

Martin Johns, Founder, Raintree Athletic Clubs
LinkedIn: https://www.linkedin.com/in/martin-johns-b9ab2a24/

What the session is about

As acquisition costs rise and retention gets tougher, fitness brands are rethinking how they drive engagement and loyalty. This panel will dig into how operators are using referral programs, reward strategies, and gamified campaigns to influence behavior and support business growth, with real examples and takeaways you can use right away.

If you are evaluating a referral platform for gyms, referral software for fitness studios, or looking to level up your loyalty and gamification strategy, this session is designed to help you think through what works, what does not, and what to prioritize when you build or optimize a program.

What you will learn

Based on the session outline, you can expect discussion and takeaways on:

How operators use referral and loyalty strategies to increase retention, revenue, and member engagement
What makes a rewards program succeed, including campaign structure and the behaviors being incentivized
What to look for when evaluating gamification platforms, including integration, ease of use, and support
How to align rewards with business goals without relying on discounting or unsustainable offers
Common mistakes operators make when launching gamified programs, and how to avoid them

Add it to your schedule now

The easiest way to make sure you do not miss it is to add the session to your HFA schedule right now:
https://ihrsa.app.swapcard.com/event/the-hfa-show-2026/planning/UGxhbm5pbmdfNDM0ODk2NQ==

Stop by and say hi at the show

If you are onsite, come visit Perkville at booth 1661 and connect with the team.
You can also connect with Solution One Partners.
https://solutiononepartners.com

If you want the Perkville HFA details in one place, including the free pass info, here is the post:
https://info.perkville.com/blog/visit-perkville-at-hfa-2026-with-a-free-pass

To stay updated on Perkville, follow us on LinkedIn: https://www.linkedin.com/company/perkville.

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