You can run promotions to incentivise activities during a specified date range. The settings include:
- The action the promotion is for (purchase, check-in, referral, etc.)
- Point multiplier (e.g. 2X points)
- Valid locations
- Date range
The promotion is merchandised in emails and on the site. Businesses often use this feature to motivate customers during competitive periods like Black Friday, slow periods such as the summer and for special events.