Background
Club Fitness, founded in 1983, operates over 20 locations in the Greater St. Louis area. Known for its inclusive, community-first approach, the chain delivers value through a wide range of fitness amenities and member experiences.

The Challenge
Club Fitness needed a new approach to drive both acquisition and retention. Traditional discount-based offers were losing effectiveness, and the team sought a more compelling way to engage members and differentiate in a crowded market.

16% month-over-month increase in new member sales during the campaign

The Solution
Club Fitness secured exclusive discounts from local partner businesses and launched a new member campaign. Both the campaign and the ongoing loyalty program were powered by the Perkville platform, which automated and managed reward distribution and member engagement. During the promotion, new members received partner-funded rewards instantly. Participating businesses paid a sponsorship fee to Club Fitness for inclusion in both the new member campaign and the loyalty program.

In parallel, existing members could earn and redeem points for rewards from the same set of businesses. This created a dual-benefit system—boosting new member acquisition while sustaining long-term engagement. Perkville provided the infrastructure to seamlessly manage reward distribution, member tracking, and integrated with ABC Fitness, Club Fitness's membership system.

The ease of integration and the flexibility of the platform have been game changers for us. Perkville gave us a new lever to incentivize behavior and reward our members beyond the standard promos.
— Brian Sullivan, Director of Marketing

The Impact
The new member campaign delivered a 16% month-over-month lift in sales. Sponsorship fees from participating businesses generated significant revenue for Club Fitness—covering the cost of the program, the rewards, and delivering surplus margin. The integration of partner-funded rewards and automation helped position Club Fitness as more than a gym—it became a local lifestyle hub. Member feedback was strong, and a second campaign is underway.

Conclusion
Perkville gave Club Fitness a scalable tool to drive acquisition, retention, and partner monetization—without relying on steep membership discounts. As they expand the program and deepen local partnerships, Perkville remains core to their growth strategy.