SEQUEL Brands is rolling out a portfolio wide loyalty and referral infrastructure powered by Solution One Partners and Perkville, according to a new article from Athletech News.

The rollout starts with Pilates Addiction and its new loyalty and referral program, PA Anonymous. The program rewards members for actions that are closely tied to engagement and retention, including referrals, class count milestones, membership upgrades, private session packages, and birthdays.

For fitness studios, this is a practical example of how a loyalty and referral platform can support the member experience without adding extra work for staff. Instead of running one off promotions manually, studios can use automated rewards, referral tracking, milestone programs, and challenge based campaigns to encourage consistent member activity.

According to the article, the program is designed to support retention, referrals, and franchise growth across SEQUEL’s portfolio. Pilates Addiction is expected to open more than 100 locations this year, making it the first proof point for the broader infrastructure rollout.

Solution One Partners provides the rewards fulfillment infrastructure, while Perkville powers the loyalty and referral engine. That includes referral workflows, milestone tracking, tiered levels, and challenge based campaigns that can be built into daily studio operations.

The article also notes that the rollout has already extended to SEQUEL’s light therapy brand, beem, through its Ritual Rewards program. Additional SEQUEL brands are expected to follow.

For fitness studios looking for a better way to engage and retain members, the announcement highlights a few important trends. Member loyalty programs are becoming more integrated into the day to day studio experience. Referral programs are being treated as part of the core growth strategy, not just a short term campaign. And franchise brands are looking for systems that can scale across locations while still supporting each brand’s unique member experience.

A referral platform for fitness studios can help turn happy members into a consistent source of new leads. A loyalty platform for fitness studios can help recognize the behaviors that matter most, such as attending classes, reaching milestones, upgrading memberships, and participating in challenges. Together, referral and loyalty programs can give operators a more structured way to support engagement, retention, and growth.

Read the full Athletech News article here:
SEQUEL Brands Rolls Out Portfolio Wide Loyalty and Referral Infrastructure Powered by Solution One and Perkville

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