Referral programs work best when customers understand how they earn rewards. If the rules are unclear, customers may expect a reward even when the referred friend did not meet the qualification criteria.
Perkville now supports a customer facing Referral eligibility criteria section on the referral page. This lets businesses explain, in plain language, how long a referral is eligible to earn a reward and what the referred friend needs to do for the referrer to qualify.
It works alongside the Referral reward eligibility window (days) setting, which lets businesses define how many days a submitted referral can earn a reward before it expires.
For example, a gym or fitness studio might show:
“Your referred friend must join within 90 days for your referral to qualify for a reward.”
That message now appears directly on the referral page, so customers see the criteria before they share the offer.
Why this matters
Referral rewards can help drive new customer acquisition, but businesses also need clear rules around when those rewards apply.
Perkville’s Referral reward eligibility window lets businesses set how many days a referral remains eligible to earn a reward. The new Referral eligibility criteria display helps communicate that rule and others clearly to customers.
You can read more about the related expiration window feature in our post on reducing referral reward liability with expiration windows.
How the feature works
When configuring your referral program in Perkville, businesses can now add a referral eligibility explanation.
This message is entered in the admin settings and shown to customers on the referral page. It can explain the time limit, qualification criteria and other rules customers should know before sharing the referral offer.
For example:
“Your referred friend must purchase a qualifying membership within 60 days for you to earn referral points.”
The goal is not to add legal fine print. The goal is to give customers a clear, easy to understand explanation of when referral rewards apply.
You can find setup details in the Perkville docs for the Referral eligibility explanation field.
Clearer expectations for referrers
Showing referral eligibility criteria directly on the referral page helps referrers understand what needs to happen for them to earn points or rewards. This can reduce support questions like:
“Why didn’t I get my referral reward?”
“Does my friend still qualify?”
“How long does my friend have to sign up?”
For gyms, fitness studios, spas, salons, and other retail based businesses, this is especially useful because the referred friend may not buy or join immediately.
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