New funding to speed product growth and expansion of loyalty offering into new verticals.

San Francisco, CA - October 8th, 2014 - Perkville, a software as a service (SaaS) platform that enables any business to create a customer rewards program, today announced the close of a $2.4 million Series A financing. The company will use the funds to sustain its rapid growth in the fitness and gym vertical, and to accelerate expansion into retail, salons, spas, and more. Perkville is used by businesses worldwide and has over 1 million users.

New investor Moneta Ventures led the Series A round with participation from MDO Holdings, Keiretsu Forum, Sand Hill Angels, Xandex Ventures, Fifth Era, and members of Berkeley Angel Network.

“Perkville is already leading in fitness,” said Lokesh Sikaria, Managing Partner of Moneta Ventures. “With more and more point-of-sale integrations coming online, a greater swath of businesses will be able to simply flip a switch and have a rewards program.”

“The world is moving to the cloud,” said David Koehn of Sand Hill Angels, “and increasingly users are relying on a single device—the phone—for everything. This bodes well for Perkville’s platform, which requires no special hardware or membership cards.”

“We’ve been very product focused,” said Perkville CEO and co-founder Sunil Saha. “This new capital allows us to invest in sales and marketing to accelerate revenue growth.”

About Perkville, Inc.

Perkville is a leader in SaaS loyalty and retention programs. Through readymade integrations with POS systems, Perkville automatically rewards customer visits, tracks referrals, drives social media, and more. The Perkville platform empowers any business to create a customized loyalty and rewards program. Perkville is free for users, and offers monthly subscriptions for businesses of all sizes. Learn more at