Perkville and ABC Financial Introduce Simplified Sign-On Process for Gym Members

Introduction

June 11, 2019 — Perkville, a leading loyalty and rewards program in the fitness space, today announced that it now offers a new single sign-on process with ABC Financial, a leading software and payment processing provider for health and fitness clubs. The move makes it easier for health club members to access Perkville-powered reward programs with just one log-in, their ABC Financial credentials.

Now, gym members can log onto both the Perkville and ABC Financial platforms at participating gym locations using one username and password, creating a seamless process for members to track and redeem their rewards. That means customers can spend less time trying to remember their log-in information and more time referring friends, exercising and earning rewards.

“Perkville is the leading reward program in the health and fitness industry, and we are thrilled that through our collaborative efforts we can now offer our mutual customers a seamless integration with their platform,” said Kelly Card, Senior Vice President of Partner Relations.

By removing barriers with a single log-in process, Perkville and ABC Financial can together encourage customer engagement, ultimately yielding better member retention and more referrals.

“Our goal is to offer the most seamless experience possible for end-users of rewards programs, and step one is making it easy for members to register for and log into the service,” said Sunil Saha, CEO of Perkville. “We’ve accomplished that with ABC Financial.”

With Perkville, gyms and health clubs can motivate customer purchases, check-ins, membership upgrades, referrals and more with enticing rewards, such as free classes, workshops and gym accessories. The program is fully-automated for gym owners, so they don’t have to spend extra time managing their rewards program. Perkville is the leading customer reward platform in the health and fitness industry, serving 2,500 locations worldwide.

About Perkville

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Perkville is the leading customer reward platform in the health and fitness industry, serving 2,500 locations worldwide. Perkville’s reward programs are custom-tailored to each club to drive retention, referrals and in-club purchases. The platform integrates with most membership systems and white labeled apps to provide a seamless experience for health club members.  For more information, visit www.perkville.com.

About ABC Financial

ABC Financial is the nation’s leading software and payment processing provider for health and fitness clubs.  Its comprehensive offerings include payment processing solutions and advanced health club management tools, such as DataTrak, that allow gym owners and managers to track and manage memberships and member and employee schedules, drive member engagement, and automate payment processing functions.  Founded in 1981 by Jim Bottin, ABC Financial’s cutting edge technology and top quality customer service are utilized by more than 7,000 health clubs across the United States, Canada, Mexico and Puerto Rico. The company's software has won numerous design and feature awards, such as Club Industry's Best of the Best and IHRSA's Vendor of the Year.  In January 2018, ABC Financial was acquired by an affiliate of Thoma Bravo, LLC, a private equity firm based in San Francisco, CA and Chicago, IL.