For multi location businesses, launching a loyalty program is only the first step. The bigger question is whether customers are actually joining it across every location.
A rewards program can look healthy at the brand level while adoption varies widely from one club, studio, spa, or franchise location to another. One location may be signing up a large share of customers, while another may need more staff training, better signage, or a stronger front desk process.
That is why Perkville recently released the Registration Rate by Location report, a new report designed to help businesses understand loyalty program adoption by location. The report provides a location level view of customer sign ups, loyalty program status, and related membership data for businesses that use memberships. Businesses can view registration data by location, location group, date range, member status, and more.
Why location level adoption matters
If you run a multi location gym, fitness studio, salon, spa, or franchise, average adoption can hide important differences.
For example, your overall loyalty program registration rate may look solid. But when you break it down by location, you might find that:
One location has strong adoption because staff consistently mention the rewards program at check in.
Another location has a low registration rate because new members are not being introduced to the program during onboarding.
A specific region is outperforming others because managers are actively promoting referrals, rewards, or challenges.
A new location may need more support because members are joining, but not activating their loyalty accounts.
Without location level reporting, these patterns are easy to miss. With the Registration Rate by Location report, you can identify where your loyalty program is gaining traction and where your team may need to adjust.
What the Registration Rate by Location report shows
The Registration Rate by Location report gives businesses a clearer view of how customers are adopting their loyalty program across different locations.
The report can show customer counts by location and loyalty program status, including active, pending, inactive, and imported users. It can also include location identifiers, such as the Perkville location ID and POS location ID, which can make it easier for teams to match report data to their internal systems.
For businesses that use memberships, the report can also break data down by membership status. This is especially useful for gyms and fitness studios that want to understand how loyalty program adoption compares across active members, inactive members, and customers without a membership status.
How multi location businesses can use this report
The report is especially useful for operators who want to improve adoption across a network of locations.
Here are a few practical ways to use it.
Compare adoption across locations
A loyalty platform for gyms or fitness studios should help you see what is happening at each location, not just across the whole brand.
With this report, operators can compare registration rates across locations and spot differences. If one club has a much higher share of active loyalty users than another, that is worth digging into.
The goal is not to call out low performing locations. The goal is to learn what is working, share best practices, and make the program easier for every team to promote.
Identify where staff training may help
Loyalty program adoption often depends on how the program is introduced.
If a location has a lower registration rate, it may be a sign that staff need a clearer script, better onboarding materials, or a simple reminder to mention the rewards program during common customer interactions.
For gyms and fitness studios, this can be especially important at key moments like:
New member sign up
First class or first visit
Membership upgrade conversations
Referral conversations
A report like this gives managers a starting point for coaching.
Review adoption by region or franchise group
The report also supports location groups, which can be helpful for franchises, regional managers, and larger organizations. Businesses can create groups for regions, franchisees, or other internal structures, then view registration data across those groups.
This makes it easier to understand adoption trends at a management level. A regional manager can see whether their locations are keeping pace. A franchise operator can compare performance across their group. A corporate team can identify which areas may need more support.
Understand loyalty adoption alongside membership data
For fitness businesses, loyalty program adoption is often tied to membership engagement. A gym may want to know the percent of active members that are participating.
The Registration Rate by Location report includes membership related filters for businesses that use memberships, including member status, membership join date range, membership cancel date range, and the option to group counts by home location.
This can help teams connect loyalty adoption with broader retention and engagement efforts.
Make your loyalty program easier to manage
A loyalty program works best when it becomes part of the normal customer experience. Customers should know how to join, how to earn points, how to redeem rewards, and how to refer friends.
For multi location businesses, consistency is the hard part.
The Registration Rate by Location report gives operators another way to manage that consistency. Instead of guessing which locations are promoting the program well, teams can use data to see where adoption is strong and where support is needed.
For businesses looking for loyalty software for gyms, loyalty software for fitness studios, or a referral platform for gyms, this kind of reporting can make a meaningful difference. It helps connect strategy at the corporate level with execution at the location level.
A better way to improve program adoption
The most successful rewards programs are not just launched once and forgotten. They are reviewed, improved, and reinforced over time.
The Registration Rate by Location report gives Perkville customers a simple way to answer important questions:
Are customers joining the loyalty program across all locations?
Which locations have the strongest adoption?
Which locations may need more support?
How does adoption vary by member status?
Are regional or franchise groups performing differently?
With those answers, businesses can make better decisions about training, communication, and promotion.
For more detail on how to run and use the report, visit the Perkville documentation for the Registration Rate by Location report.
To stay updated on Perkville product updates, rewards program tips, and loyalty program best practices, follow Perkville on LinkedIn: https://www.linkedin.com/company/perkville.