New report: Challenge overview by home location
Challenge participation can vary significantly by location. Some gyms and fitness studios see strong engagement while others struggle to get members to participate. That is why we built the new Challenge Overview by Home Location Report. This report is designed for businesses that track member home location and need an easy way to see how challenges perform across gyms, studios, franchises, and territories.
Why home location matters for challenges
If you operate more than one location, you already know that each location has its own personality. Staffing, member demographics, and local level marketing all influence how members engage with challenges.
By breaking challenge performance down by home location, this report helps answer questions like which locations are driving the highest participation and which locations see the strongest completion rates.
These insights make it easier to identify standout locations and dig into what they are doing differently. That could be how they promote challenges, how staff talk about rewards, or how challenges are integrated into the day to day member experience.
How gyms and fitness studios can use this report
Most businesses use this report to spot both standout and underperforming locations and then use those insights to improve future challenges.
For example, if one location consistently sees higher join and completion rates, you can investigate what is working there and apply those learnings across all locations. On the flip side, if certain locations are underperforming, you can adjust messaging, staff training, or challenge structure before launching the next challenge.
The goal is to use real data to make challenges better for members everywhere.
Built for businesses tracking membership and home location
The Challenge overview by home location report is available for businesses using Perkville membership features and tracking member home location through their point of sale or membership system.
The report focuses on engagement signals like invites, joins, completions, and opt outs. You can also filter by specific challenges, date ranges, locations, or location groups to get the exact view you need.
For a full breakdown of how the report works and what data is included, you can view the documentation here: https://docs.perkville.com/features/reports/challenge-overview-by-home-location.
Turning challenge data into action
Challenges remain one of the most effective ways gyms and fitness studios drive engagement, especially when paired with a strong loyalty program that offers meaningful rewards. Having location level insight helps ensure those challenges perform well everywhere, not just at a few high performing locations.
This report gives teams a clearer path from data to action, making it easier to refine challenges, support struggling locations, and scale what works.
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