We’re excited to announce that the Membership Anniversary earning rule is now a built-in feature in Perkville. Previously, this rule was supported through custom configurations in our Middle integration platform, but now businesses can easily set it up and manage it directly within Perkville.

If you already have a membership anniversary rule configured through Middle, you can either keep it as is or remove the custom earning rule and set up the new version by following the instructions here: https://docs.perkville.com/features/earning-rules/membership-anniversary.

Why reward members on their anniversary?

Recognizing your members on their anniversary helps improve retention and build loyalty. Here are a few reasons why:

1. It reinforces commitment.
When a member reaches a milestone, it’s a sign they’ve found value in your gym or studio. A reward helps reinforce that commitment and makes them feel appreciated.

2. It drives engagement.
Anniversary rewards spark renewed excitement about a member’s fitness journey. Whether it’s bonus points, a free class, or a branded gift, a well-timed perk can reenergize participation.

3. It boosts referrals.
Happy members share their positive experiences. By recognizing anniversaries, you create another touchpoint that can turn satisfied members into advocates for your business.

Easy setup, no custom configuration required

With this new first-class feature, you no longer need to rely on custom configurations or external support. You can set up and adjust your Membership Anniversary rule directly in Perkville. That means faster setup and easier management.