Many loyalty programs are built around simple, repeatable actions.
Visit the gym. Take a class. Buy a coffee. Make a purchase. Book an appointment.
Incentivizing more of these actions can help drive repeat purchases, retention, revenue, and ultimately profits. Perkville’s new recurring bonus feature gives businesses a simple way to reward those actions.
A recurring bonus works like a digital punch card. Customers complete the same action a set number of times, then earn a reward. After the reward is awarded, the count starts over, so customers can keep earning.
For example:
Every 10th gym visit earns 100 points
Every 6th fitness class earns a free guest pass
Every 5th coffee purchase earns a free drink
Every $200 spent earns $10 off
Every 3rd appointment earns a free add on
Unlike the Frequency Bonus, recurring bonuses do not need to happen within a set time period. Customers keep making progress until they hit the required count.
They can also see their progress on the Perkville website and in emails, so they know how close they are to earning the next reward.
You can learn more in the Perkville recurring bonus documentation.
Why recurring bonuses are useful
Recurring bonuses are easy for customers to understand. They do not have to remember a campaign deadline or start over because they missed a time window. Each qualifying action simply gets them closer to a reward.
This feature is also flexible for businesses. Like other Perkville features, recurring bonuses can be customized by location or group of locations. This makes them useful for franchises, regional operators, and multi location businesses that want a consistent loyalty program with room for local flexibility.
Businesses can reward customers with points, instant rewards, or both. They can also customize the name of the feature. For example, some businesses may want to call it “Punch card” instead of “Recurring bonus.”
Examples by industry
Recurring bonuses can work across many types of businesses. Here are a few practical examples.
Gyms and health clubs
Gyms and health clubs can use recurring bonuses to encourage members to keep showing up and using the club.
Every 10th check in earns 100 points
Every 3rd personal training session earns 250 points
These types of rewards can give members a simple reason to stay engaged.
Fitness studios
Fitness studios can use recurring bonuses to reward class attendance and retail purchases.
Every 8th class earns 100 points
Every 4th retail purchase earns $10 off merchandise
This works well for studios because it matches the way clients already build routines over time.
Restaurants and coffee shops
Restaurants, cafes, and coffee shops can use recurring bonuses to encourage repeat visits and purchases.
Every 10th coffee earns a free drink
Every 5th lunch order earns 100 points
Customers already understand this model. Perkville simply makes it digital, easier to manage, and easier for customers to track.
Clothing retailers
Clothing retailers can use recurring bonuses to reward repeat purchases and higher spend.
Every $200 spent earns $10 off
Every $100 purchase earns a 10% off coupon
This can give customers a reason to return without turning every promotion into a broad discount.
Wellness, spas, and med spas
Wellness, spa, and med spa businesses often depend on repeat visits. A recurring bonus can reward clients for coming back for the services and products they already value.
Every 5th sauna visit earns 100 points
Every 3rd massage earns a free aromatherapy add on
Businesses in regulated industries should structure rewards in a way that fits their policies and applicable requirements.
Franchises and multi location businesses
Recurring bonuses are especially useful for franchises and multi location operators because they can be customized by location or group of locations.
That means a brand can run a recurring bonus across all locations, test it in a specific region, or create location specific incentives for different markets.
This flexibility makes recurring bonuses a strong fit for larger franchises that need consistency across the brand, while still giving operators room to tailor programs by location.
Tips for using recurring bonuses well
Keep the action clear. Customers should know exactly what counts, such as every 10th visit, every 5th purchase, every 3rd appointment, or every $200 spent.
Pick a behavior that matters. A recurring bonus should support something valuable to the business, such as more visits, purchases, bookings, or use of a specific service.
Set a realistic count. The required count should feel achievable. If the number is too high, customers may lose interest.
Match the reward to the action. A small point bonus may work well for frequent actions like visits or purchases. A larger reward may make sense for premium services or higher spend.
A simple way to reward repeat behavior
Recurring bonuses give businesses a flexible way to reward customers for completing the same action again and again.
They are useful because customers can progress at their own pace, see their progress, earn the reward, and then start over.
For gyms, fitness studios, restaurants, retailers, wellness businesses, spas, med spas, and multi location brands, recurring bonuses can turn everyday customer actions into simple, repeatable incentives.
To learn how to set up the feature, visit the Perkville recurring bonus documentation.
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