Perkville ad agencies can now place a banner ad at the top of point earning notification emails, adding a new placement option alongside the existing inline ad format.
This update gives agencies another way to test how ad placement affects engagement inside one of Perkville’s most valuable email types. Point earning notifications reach customers at a moment when they are already engaged with a business’s loyalty program, checking their latest activity, points earned, and available rewards. That makes them a strong environment for relevant advertising and performance testing.
Why we added this format
We added the banner format because we believe it may increase click through rates.
The top of the email is one of the first things a recipient sees. For some campaigns, that added visibility may drive more clicks than an inline placement farther down in the message. The best format will depend on the audience, the offer, and the creative, which is why testing matters.
With this release, agencies can now run simultaneous campaigns in three different configurations: inline only, banner only, or both. That gives advertisers and agencies a straightforward way to compare performance and learn which setup works best for a specific business and customer base.
A new way to help businesses generate more revenue
The goal of the Perkville agency platform is to help businesses generate additional revenue from their loyalty program by working with agencies that already have relevant advertising relationships with their customers.
This creates a practical model for businesses that want to monetize loyalty communications in a way that feels more targeted and useful. Instead of showing generic ads, businesses can work with agencies that bring in advertisers whose products or services are a better fit for their audience. When done well, that can create a new revenue stream while keeping the customer experience relevant.
The banner format expands those opportunities by giving agencies another placement to test and optimize. Some advertisers may perform better with a high visibility placement at the top of the email, while others may still work best inline. In many cases, the right answer will come from testing both.
Why point earning emails are a strong fit
Point earning notification emails are a natural place for this kind of advertising because they already capture customer attention. These are not generic promotions. They are emails customers receive because they earned points and want to track their progress in the rewards program.
That context matters. Customers are already engaged with the business, already thinking about rewards, and often already considering their next visit or purchase. For agencies and advertisers, that creates a strong opportunity to deliver relevant offers in a format that is tied directly to loyalty engagement.
Business approval is still required
This new banner format does not change the approval requirement.
Businesses must still explicitly approve an agency before ads can be placed in their emails. That approval process is an important part of the platform and helps ensure businesses stay in control of the advertising experience tied to their loyalty program.
Learn more
You can learn more about the point earning notification email here: https://docs.perkville.com/features/emails/point-earning-notification.
You can learn more about the agency platform here: https://docs.perkville.com/features/agency/overview.
We will keep sharing updates as the ad agency platform evolves. Follow us on LinkedIn to stay updated on Perkville: https://www.linkedin.com/company/perkville.